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  Untitled Document

FOR IMMEDIATE RELEASE

Contact: Lauren Rodolitz
Phone: (917) 606-9557
Email: LRodolitz@kiehls-usa.com

KIEHL'S + KOONS EXTEND PARTNERSHIP TO SUPPORT CHILDREN'S CAUSES

Jeff Koons' Limited Edition Balloon Flower Creme de Corps Collection with 100% of Kiehl's Net Proceeds up to $200,000 Benefitting The Koons Family Institute, an initiative of the International Centre for Missing and Exploited Children (ICMEC.)

Following the success of two worldwide holiday campaigns in support of Children's causes, Kiehl's proudly announces its 3rd Annual Limited Edition Creme de Corps Holiday Collection, in collaboration with one of the foremost internationally recognized American contemporary artists, Jeff Koons. Having already raised $400,000 through previous holiday initiatives, this year, Kiehl's will donate $200,000 to The Koons Family Institute on International Law and Policy, an initiative of the International Centre for Missing & Exploited Children (ICMEC).

With the shared vision of creating safer, sustainable and positive environments for children, Kiehl's and Jeff Koons have partnered again on a Limited Edition Creme de Corps Holiday Collection, featuring the vibrant artwork of his iconic *Balloon Flower (Yellow) from the Celebration series. 100% of Kiehl's worldwide net proceeds, up to $200,000, will be donated to the global non-profit organization to combat child sexual exploitation and abduction.

Balloon Flower holds a special place in the hearts of many - and to Jeff Koons especially - as the sculpture has worldwide significance. Balloon Flower (Yellow) was exhibited at Jeff Koons Versailles in 2008-09 - the first time a living artist was given the distinct honor of exhibiting at the venerable French location. Balloon Flower (Red) is also proudly displayed at 7 World Trade Center in New York City.

The collection is comprised of the classic body moisturizer and a brand new offering for 2011: Limited Edition Jeff Koons Bottle Art, a scaled reference to his iconic Balloon Flower sculpture, designed to adorn the Creme de Corps bottle top.

"I believe that flowers are a symbol for perfect love, and an important expression for this charitable collaboration with Kiehl's," said Jeff Koons. "Partnering with Kiehl's again to help organizations like the Koons Family Institute and the International Centre for Missing & Exploited Children not only helps on a worldwide scale, but it is also personally gratifying to know that our project will be able to actually do good around the world. Together we are trying to protect and nurture our children's place in the community."

KOONS & ICMEC
Most people know Jeff Koons for his art, but less known is that he is also the father of an abducted child, Ludwig. He has battled on two continents to get his son back, yet despite his fame and influence, his son was not able to be returned to his custody. Jeff Koons is a fervent advocate for protecting children and continues his work for ICMEC through this partnership and the foundation of The Koons Family Institute on International Law & Policy.

About Jeff Koons
Jeff Koons was born in York, Pennsylvania and studied at the Art Institute of Chicago and the Maryland Institute College of Art; the latter from where he received his BFA. He currently lives and works in New York City. One of the foremost internationally recognized contemporary artists of our time, Jeff Koons earned renown for his iconic sculptures such as Rabbit (1986), Michael Jackson and Bubbles (1988) and his public sculptures, such as the monumental floral sculpture Puppy (1992), shown at Rockefeller Center and permanently installed at the Guggenheim Bilbao.

About The International Centre for Missing & Exploited Children
The International Centre for Missing & Exploited Children (ICMEC), founded in 1998 and launched by the U.S.-based National Center for Missing & Exploited Children, works to identify and coordinate a global network of organizations fighting child-sexual exploitation and abduction. The Koons Family Institute, a resource of ICMEC combats child exploitation in all its forms, including child trafficking, child pornography, and child abduction.

Through this partnership with ICMEC and Jeff Koons, the Kiehl's donation will:

  • Convince countries to join and adhere to international conventions protecting children
  • Help meet ICMEC's goal of putting in place national-level programs and operational centers for missing and exploited children, in every region of the globe
  • Expand ICMEC's work into additional countries, helping to enact powerful laws against child pornography in dozens of countries.

About "Kiehl's Gives"
Kiehl's Gives, a philanthropic platform and digital experience at www.kiehlsgives.com, is a celebration of Kiehl's causes, customers, and communities around the world. Since its early days, Kiehl's Since 1851 has been committed to the betterment of the communities where it serves its patrons. To mark the company's 160th Anniversary, in 2011 Kiehl's established "Kiehl's Gives" - an ongoing platform to promote philanthropy around the world. Visit www.kiehlsgives.com today to learn more about Kiehl's charitable efforts around the world.

Kiehl's Since 1851 was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations.

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*Balloon Flower (Yellow), 1995-2000 © Jeff Koons
Chromium stainless steel with transparent color coating 133 3/4 x 112 1/4 x 102 1/4 inches, 340 x 285 x 260cm

 
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