Press Release

Google Joins Industry-Wide Movement to Combat Child Pornography

ALEXANDRIA, VA – The National Center for Missing & Exploited Children (NCMEC), and its sister agency, the International Centre for Missing & Exploited Children (ICMEC), have announced that Google has joined the Technology Coalition and the Financial Coalition Against Child Pornography, two critical industry initiatives to fight commercial child pornography over the Internet.

Google will be joining the Technology Coalition, teaming up with other major online companies to launch an aggressive new campaign to fight child exploitation on the Internet. The Technology Coalition will be funded within NCMEC to develop and deploy technology solutions that disrupt the ability of predators to use the Internet to exploit children or traffic in child pornography.

Members of the Technology Coalition are AOL, Yahoo!, Microsoft, EarthLink, Google, and United Online. The Technology Coalition will work to enhance knowledge sharing among industry participants, improve law enforcement tools, and research perpetrators’ technologies in order to enhance industry efforts and build solutions.

Google will also be joining the Financial Coalition Against Child Pornography, a group of leading banks, credit card companies, third party payment companies, and Internet services companies working to stop the flow of funds to child pornography web sites. The Financial Coalition was formed in 2005 at the urging of Senator Richard C. Shelby, Chairman of the Senate Banking, Housing and Urban Affairs Committee.

Members of the Financial Coalition Against Child Pornography are: America Online, American Express Company, Authorize.Net, Bank of America, Chase, Citigroup, Discover Financial Services LLC, e-gold, First Data Corporation, First National Bank of Omaha, Google, MasterCard, Microsoft, North American Bancard, Nova Information Systems, PayPal, First PREMIER Bank/PREMIER Bankcard, Standard Chartered Bank, Visa, Wells Fargo, and Yahoo! Inc.

“Both Coalitions exemplify the best spirit of private industry, as these companies set aside their competitive zeal to work together to protect the world’s most vulnerable citizens,” said Ernie Allen, President and Chief Executive Officer of NCMEC and ICMEC. “Google is to be commended for bringing its considerable expertise to the fight.”

“Google has joined these efforts as part of its zero-tolerance policy on child pornography and those who would promote it,” said Nicole Wong, Associate General Counsel, Products and Intellectual Property, of Google Inc. “Participation in these coalitions will be critical to our efforts to protect children on the Internet, which include actively supporting law enforcement efforts to track down predators, finding new technological solutions, and participating in industry-wide initiatives.”

In 2001, the CyberTipline operated by NCMEC had received more than 24,400 reports of child pornography. By the beginning of 2006, that number had climbed to more than 340,000.

If members of the public have knowledge of a child pornography web site, they are encouraged to report it immediately to the CyberTipline managed by the National Center for Missing & Exploited Children (www.cybertipline.com or 1-800-843-5678). Citizens outside the United States can call the CyberTipline or can contact any number of hotlines around the world. To learn more about these hotlines, visit the web site of the International Association of Internet Hotlines (INHOPE) at www.inhope.org.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About the National Center for Missing and Exploited Children

The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization, that works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 401,200 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 122,600 missing child cases, resulting in the recovery of more than 104,900 children. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.

About the International Centre for Missing & Exploited Children

The International Centre for Missing & Exploited Children is a private, nonprofit 501(c) (3) nongovernmental organization. It is the leading agency working on a global basis to combat child abduction and exploitation. It is the sister organization of the National Center for Missing& Exploited Children. For more information visit www.icmec.org.